They employ external agencies to do legwork. Big companies have legions of marketers working on social and content. Successful companies in social media have been doing this for some time. You need to engage with like-minded people that can carry your message to others. It’s about growing your network organically. That doesn’t mean anyone and everyone or buying Twitter followers. Hence, you need to extend your peer network for social to work for you. If you’re speaking to 50 people, that’s not the same as sharing your content with 5000 relevant individuals. Success is also determined by the size of your network. So, is social media a quick win? To some extent, it depends on how much content you generate, how quickly and frequently you release it to your networks and how compelling it is. And, more and more, social presence is and will be taken into account in search. Don’t forget that if you’re providing useful facts and figures that other will welcome, Google and the other search engines favour websites that have frequently updated content. We share things that we think our peers will find interesting. Whilst LinkedIn may be a business network, even there, it’s more about provision and insight than it is about pitching. ![]() It’s therefore about how you and your business connect with them while they are in that mode. It’s about understanding that your customers and prospects are looking for information, knowledge, entertainment, communication and engagement through the channel of social media. Therefore, it’s no longer about whether you should get involved. And, given simple demographics, this is likely to grow not decline. The fact is that social media is interwoven in our daily lives for both business and pleasure. However, a lot came from social media sources whether that was via an article or video shared on Facebook or the Brexit hashtag on Twitter or via a status update on LinkedIn. While the Brexit debate was raging, what sources did you use to find info and assess the mood? If you’re anything like me, some of your insight came from the news on TV. That’s why YouTube has currently, 6 billion hours of video watched on YouTube per month & 1 billion videos watched over mobile phones per day. Clearly, we all like to read and watch interesting stuff. What does this all mean to us? In my humble opinion, it means nothing unless you consider other factors. What’s also interesting to note is that another survey found that 30% of their daily media consumption goes to content produced by their peers. They spend a significant amount of time on social networking sites and reading blogs and other content. As it happens, in this context, it includes TV, radio and email so this is not just about ‘social media’. Of course, the term ‘media’ covers a lot of ground. Doesn’t it make sense therefore, to consider how best to reach them in a marketing sense?Ī survey by Ipsos MediaCT/Crowdtop in 2014, found that Millennials spend up to 18 hours each day ‘consuming media’. ![]() Not only are Millennials growing in importance in the workplace, there are tomorrow’s consumers, both of goods and services. That’s people in business who know nothing before the internet and use social media all the time. Millennials number not far short of 50% of the population. The point is that the world is changing fast. You can check out the PowerPoint recording of the presentation here. I’m talking about the way we communicate. No, I’m not talking about Brexit this time. However, I did a couple of presentations recently to audience of local business people where I spoke about how our world has changed. These are questions we have asked ourselves and the reality is that, for us, social media doesn’t deliver large numbers of visitors to our website. Why do we do this? Does it actually work? We religiously post content on LinkedIn, Twitter, Google+, Facebook and YouTube. ![]() Is social media marketing really worth all the effort? Is there a payback? Or are we all just wasting our time and money? These are not questions to be taken lightly and I’m sure that there are social media experts that will have a strong view based on all manner of empirical evidence.Īt GSA, we do use Social Media.
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